John Moore believes passion and a sense of purpose fuel successful marketing messages, whether delivered via a product, a service, an experience, or a presentation. His background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market. Today, John operates the Brand Autopsy Marketing Practice, a consultancy helping businesses focus on marketing with authentic passion. He also serves as a consultant with the Word of Mouth Marketing Association. John speaks all over the country to marketers on a range of topics, including word of mouth marketing strategies and how to build a captivating brand. He is also the author of two business books: TRIBAL KNOWLEDGE, a business management book, and TOUGH LOVE, a business book masquerading as a screenplay.